We recently expanded our Enterprise Tagging Platform to do near real-time content filtering of images, blogs, comments and advertisements. To give you a clear understanding of how this service can be useful I’ve developed a simple use case:

Use Case 1: Allowing for custom display ads

Background: On October 12, 2008 MySpace launched the self-serve advertising platform myAds which allows advertisers to create and run display ads on MySpace’s website. The advertisers can choose between pre-fabricated display ad templates or submit their own custom templates and then target those ads to specific demographics on MySpace. You can read about it in detail on TechCrunch: myAds Overview

Problem: Many companies allow for pre-fabricated templates to be used as the basis for display ads, profile backgrounds and photo album themes, but how can they possibly give millions of users the option to submit their own templates without exposing other users and advertisers to mature or inappropriate content?

Solution: Integrating Tagcow’s content filtering service into the “user generated template” submission and approval process. Once the custom template is submitted it would be pushed to our platform where it could be filtered against our client’s acceptable content guidelines and then returned to the client’s system with a status of approved or rejected.

Potential Users: Online Newspaper Sites, User Generated Art Sites, Photo Sharing Sites, Social Networking & Dating Sites and Online Media Companies implementing user generated content driven marketing campaigns.

Token diagram: